Digital marketing is first and foremost a numbers game and the most important numbers for most websites is “Leads”. Clicks, Impressions, Likes, and other metrics are great to know, but they only help explain the most important digital marketing metric – new leads.  This presentation is given quarterly to  Harvard business leaders to help them understand what it takes to run an effective marketing campaign and know what questions to ask their in house or contracted marketing team.

Read more

Updated 4/18/2018

Google recently released an update that affected both mobile and desktop search results.  This update addressed a feature that some of our competitor love – chat pop-ups (which they’re calling “Interstitial’s”).  Google said that any website that used big blocky pop-ups that took over the screen would have lower search with a particular emphasis on mobile search.

Read more

  1. Track Everything

You need to know what Campaigns, Adgroups and Ads are getting you clicks, and more importantly what is getting you clients.

Here’s the best tool to track how much a law firm is paying for new clients.

Read more

Updated 4/12/2018

Do you know how much your clients cost?

We’re not talking about referrals or word of mouth clients.  We’re talking strictly about “stranger clients” – the people who you don’t know and who weren’t referred to you but contact you through your website.

Read more