Case Study: Marketing Agency Refers 1 Small Law Firm and Earns $476 During First Month
Summary: A Juvo Leads Agency Partner referred a single, small law firm to use the Juvo Leads chat service and after just the first month the Agency Partner netted an extra $476 cash. From just one client, after just one year the Agency Partner will earn $5712 in referral revenue.
The Partner: A Marketing Agency Partner (Partner) runs a law firm marketing agency and was on the lookout for more ways to serve their existing customers. They spoke to the Juvo Leads team, who showed the Partner how the average law firm sees a 35% increase in net leads once they add chat to their site.
As the agency was skeptical of such a large increase in net leads they decided to offer one of their clients a trial to see if chat would in fact increase total leads by 35%. So the Partner introduced Juvo Leads to their client, and the client was skeptical about the claim but agreed to the try chat for 1 month to see how it would affect the number of leads captured.
The Partner has a gray label relationship with Juvo Leads, whereby the partners sets the pricing and Juvo Leads handles everything else – from operations to billing to troubleshooting to support.
The Law Firm: As the Law firm was not completely convinced chat was as effective at lead capture, having tried other solutions in the past, they agreed to try chat on the condition they could do an A/B split test to find out for once and for all – how many MORE leads will does chat earn a law firm?
Juvo Leads rolled out an A/B split test to measure the NET benefit of chat (How many more leads would chat bring the firm, factoring in the small, but expected canabilization of call and form leads).
Juvo Leads split the traffic into 2 cohorts tracking every single call, form, and chat that came, while only serving chat to the “A Group”.
The End Client Results: After a 30-day trial the results were in – the law firm saw a 52.63% increase in leads between “A Group” (with chat) when compared to “B Group” (no chat).
As you can see in the table below, A Group (with chat) earned 60 leads and B Group (no chat) earned only 38 leads. That’s a net gain of 52.63% more leads than Group B. While 3 phone leads and 3 forms leads were cannibalized by chat, the 28 chat leads more than made up for it. And that is before factoring in that a Juvo Leads Chat Lead is QUALIFIED to the Law firm’s standards, whereas a call or form lead is simply an action taken by an unknown person who may, or may not, be qualified.
The Law firm was thrilled with the additional leads, and saw exactly how Juvo Leads chat was a net benefit that paid for itself multiple times over.
The Agency Results: Here’s where it gets interesting for the agency.
First, Gray Label Partners (Certified Partners) have the ability to choose the price Juvo Leads bills their clients (list price is $27 as per the Juvo Leads website so as long as it is less than that, their client is getting a great deal).
Next, the Juvo Leads cut comes in either of two forms – we charge EITHER $7 per chat start OR $21 per lead. Every Certified Partner chooses their pricing model after month 1. In this case study the Partner chose the $7 per chat start model.
For month 1 here is how the numbers worked out.
For Partners who drive traffic that converts into leads at an average of 48% or higher, paying per chat start is MUCH cheaper and yields significantly higher Partner revenue.
Here the chat-start to qualified-chat-lead rate was a massive 70% (28/40). Meaning of the 40 chat conversations that started – 28 converted into qualified chat leads for the law firm.
As you can see above Juvo Leads charged the client $756, kept $280 and paid out $476 to the Certified partner, a 170% markup. This single (small) law firm will net our partner an estimated $5,712 during the first year alone.
If you are a marketing agency and want to earn your client more leads, while also generating new revenue streams, pick a date a time below to see get an estimate for how much Juvo Leads would pay you.
Bot Chat Vs Juvo Leads Chat
A law firm was using Bot Chat and was not convinced live human based chat was superior, so we ran an A/B Split test where 50% of the traffic went to their bot chat and 50% of the traffic went to Juvo Leads chat. The client is a marketing manager for a law firm – here is the results he put together.
Ngage Vs. Apex Vs. Juvo Leads
Scorpion Chat vs. Juvo Leads Chat 6 months of using Scorpion Chat (May 2018 – to Oct 31 2018) compared to one month Juvo Leads leads chat (Dec 15 2019 – January 15 2019).
- Track Everything
You need to know what Campaigns, Adgroups and Ads are getting you clicks, and more importantly what is getting you clients.
Here’s the best tool to track how much a law firm is paying for new clients.
This quick screen share will show you how to setup call tracking on your website. We’re going to use a law firm website as an example for this demonstration. You’ll notice that their phone number is in the top right corner of their website. By setting up call tracking, we’ll be able to know exactly which website visitor called the business. We’ll do this by swapping this number out dynamically with a unique number for every website visitor.
Google recently released an update that affected both mobile and desktop search results. This update addressed a feature that some of our competitor love – chat pop-ups (which they’re calling “Interstitial’s”). Google said that any website that used big blocky pop-ups that took over the screen would have lower search with a particular emphasis on mobile search.