Summary: Dawn lost a client to a bigger agency. She needed a way to make her client’s more “Sticky” and increase retention. Dawn tested out Juvo Leads on a small client – and they client loved it! Dawn uses Juvo Leads for all of her agencies clients and she has 100% retention rate in the 17 months since she started with Juvo Leads.
Summary: Argash signed up for Juvo Leads for call tracking for a client but after seeing how Juvo Leads builds custom Data Studio reports for each agency – he quickly incorporated these reports with each clients.
Digital marketing is first and foremost a numbers game and the most important numbers for most websites is “Leads”. Clicks, Impressions, Likes, and other metrics are great to know, but they only help explain the most important digital marketing metric – new leads. This presentation is given quarterly to Harvard business leaders to help them understand what it takes to run an effective marketing campaign and know what questions to ask their in house or contracted marketing team.
Summary: Before Juvo Leads, Adams role ended once a lead came in but now he’s able to help clients track every lead from first contact all the way to “New Client Signed”. This means leads are no longer falling through the cracks of his clients intake process and his clietn are earning 26% more cases each month.
Summary: Michael increased conversions by 78% over a 4 month period using Juvo Leads. First the immediate boost from being able to track which keywords were resulting in form submissions, calls, and chat leads. Then a quick 32% boost in total leads from using Juvo Leads Live Website Chat. Based Juvo Lead integrated reporting data Michael re-allocated his clients AdWords budget, increased the Bing Ads budget, and eliminated Facebook ads entirely.
Google recently released an update that affected both mobile and desktop search results. This update addressed a feature that some of our competitor love – chat pop-ups (which they’re calling “Interstitial’s”). Google said that any website that used big blocky pop-ups that took over the screen would have lower search with a particular emphasis on mobile search.
- Track Everything
You need to know what Campaigns, Adgroups and Ads are getting you clicks, and more importantly what is getting you clients.
Here’s the best tool to track how much a law firm is paying for new clients.
If you read this article and follow the step outlined you’ll know your COST PER LEAD and COST PER CLIENT. These two numbers are the most important number every firms needs to know and is the difference between blindly throwing darts on the wall and running a large scale growing law practice. Here’s the secret you marketing agency does now want to you know: If you don’t know how much you paid to earn a lead and a client in each marketing channel (Google Ads, SEO, Facebook, Email Marketing, Avvo Profile, Radio, Etc) you can’t manage it. The truth is most small firms don’t know this and your marketing agency doesn’t want to tell you, because once you know know and track your firms cost per and cost per client your marketing agency will be held to a higher standard of accountability.
Knowing your firms cost per client and cost per lead means you can MEASURE and TRACK the overall effectiveness of your marketing and marketing agency. BAD AGENCIES FEAR THIS.
Read and follow this article for a completely free way to calculate your cost per lead. You DO NOT NEED Juvo Leads to do this! Juvo Leads does calculate this for law firms automatically and is part of our platform. But it’s an easy calculation and 100% necessary to grow a law firm. If you need help we’ll even walk you through calculating your cost per lead WITHOUT USING JUVO LEADS. For helping calculating your firm’s Cost Per Client just start chatting with us or send us a message. Simple, right?
Do you know how much your clients cost?
We’re not talking about referrals or word of mouth clients. We’re talking strictly about “stranger clients” – the people who you don’t know and who weren’t referred to you but contact you through your website.
Website Chat, Call Tracking, & Form Tracking combined for easy lead tracking.
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