About Maria Monroy: Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Since 2014, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.

In this episode, Ted and Maria Monroy discuss:

  • Maria’s 10-year evolution from tech hobby to SEO success at LawRank
  • SEO strategies and challenges for law firms in the legal market
  • How do agencies ensure attorneys write content for law firms?
  • The future of SEO and online presence for law firms

Key Takeaways:

  • Maria’s journey at LawRank started as a tech hobby and evolved into a decade of SEO success, with her husband as the CEO, showcasing the power of specialization in business development and complementary roles within a family-run agency.
  • To succeed in SEO for law firms, focus on ranking locally, mastering organic search, and creating informational content that addresses user intent, dispelling the myth that SEO doesn’t work and emphasizing the importance of the right agency and patience in achieving top rankings.
  • LawRank creates legal content in-house, authored and edited by U.S. lawyers, tailored for the average person, not legal peers or judges, setting them apart from other agencies.
  • SEO is evolving, and while the future is uncertain, focusing on appearing multiple times on the first page of Google, including through LSA, ads, map pack, and organic search, can significantly increase your brand exposure and credibility.

“This is something that I always talk to law firms about: We’re not writing for your peers. We’re not writing for judges. We’re writing for the average person.” — Maria Monroy

 

Connect with Maria Monroy: 

Website: https://lawrank.com/

LinkedIn: https://www.linkedin.com/in/maria-monroy-2b350199/

Tip the Scales Podcast: https://lawrank.com/podcast/

Instagram: https://www.instagram.com/marialawrank and https://www.instagram.com/lawrank

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

About Paul Bamert: Paul Bamert is a proud member of the Case Status Leadership team with a focus on Product Marketing. He specializes in bringing technology and SaaS solutions to the market, refining existing solutions to bring more value to customers, and enabling staff to be outcome-oriented. Paul is passionate about technology and its role in win-win progress: helping businesses run better while at the same time delighting the consumers they serve. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.

In this episode, Ted and Paul Bamert discuss:

  • Strategies for improving client communication and engagement within the legal sector
  • Harnessing the potential of technology to optimize client interactions in the legal field
  • Simplifying legal processes and boosting client satisfaction through the use of checklists
  • The advantages of implementing Case Status systems across different areas of legal practice

Key Takeaways:

  • Case Status is revolutionizing lawyer-client communication through its innovative mobile app, boasting an 80% adoption rate among law firms, streamlining client engagement, and saving firms hundreds of hours while prioritizing client satisfaction and automation.
  • Efficient communication can save significant time for law firms, and identifying the top 10 common questions clients ask can be a key starting point. 
  • Implementing checklists within a law firm’s workflow can significantly improve efficiency by reducing the need for back-and-forth emails and phone calls with clients.
  • Utilizing client feedback and automation tools, such as those offered by Case Status, can lead to an increase in positive reviews, referrals, and overall client satisfaction, ultimately boosting a firm’s reputation and intake.

“My research says that 50% of firms don’t ask “How you’re doing?” Simple question. And then the other 50% that do ask, they ask pretty late in the journey. And we think that’s a lost opportunity as well.” — Paul Bamert

 

Connect with Paul Bamert: 

Website: http://www.casestatus.com

LinkedIn: https://www.linkedin.com/company/22343128 and https://www.linkedin.com/in/paul-bamert-7390a75/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

About Jan Roos: Jan Roos is a distinguished entrepreneur, acclaimed author, and captivating speaker. Transitioning from a freelance media buyer to collaborating with prominent personal injury law firms within a year showcased his remarkable drive. As the visionary behind CaseFuel, he has facilitated partnerships with numerous law firms spanning diverse practice areas, overseeing a remarkable $10 million in ad expenditure across major networks. Jan’s scope of expertise now encompasses conversion rate optimization, intake management, and leadership training, empowering law firms to maximize returns, foster growth, and stride forward with assurance. 

In this episode, Ted and Jan Roos discuss:

  • Optimizing lead response for law firms
  • Innovative marketing strategies across diverse legal practice areas
  • Unlocking untapped legal market potential
  • Exploring the future of lead generation in the legal field

Key Takeaways:

  • CaseFuel has evolved from an AdWords-focused agency to excelling in outbound lead generation for law firms, particularly in the estate planning field, by leveraging immediate response strategies that significantly boost contact rates and capitalize on high-intent leads.
  • By applying innovative and strategic marketing approaches, even in traditionally reactive practice areas like estate planning, attorneys can effectively capture demand, engage potential clients proactively, and differentiate themselves in the market, ultimately increasing close rates and reducing price-based competition.
  • In today’s competitive legal landscape, mastering rapid and efficient client intake is vital to accessing unexplored advertising markets, setting small law firms apart, and reaping significant ROI—especially vital as firms step into the cutthroat arena of push platforms like TikTok and Instagram.
  • In the evolving landscape of lead generation, particularly within the legal sphere, the key lies in embracing specialized platforms like Facebook, Instagram, YouTube, and TikTok, enabling the pursuit of highly targeted and creatively distinct niche markets, ultimately fostering unprecedented differentiation and success.

“I think we’re going to a place where the riches are in the niches.” — Jan Roos

 

Connect with Jan Roos: 

Website: https://contact.casefuel.com/home/

Email: csm@casefuel.com

Book: https://get.beyondintakebook.com/book-9597

Show: https://podcasts.apple.com/us/podcast/law-firm-growth-podcast/id1475507361

LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

About Ben Glass: Ben Glass is the Founder and CEO of Great Legal Marketing and BenGlassLaw. For over a decade, he has shared his expertise with hundreds of solo and small-firm lawyers worldwide, teaching them the art of ethical and effective education-based marketing. Alongside his prominent role in marketing education, Ben practices law at his personal injury and ERISA long-term disability firm in the vicinity of Washington, D.C. An accomplished author of 14 books, he is recognized nationally for his innovative approach to adapting successful marketing strategies from various industries to the legal realm. 

In this episode, Ted and Ben Glass discuss:

  • Enhancing client experience and value creation in legal firms
  • Transitioning from lawyer to legal entrepreneur
  • Adapting legal marketing strategies for the future
  • Exploring the influence of venture capital in non-firm ownership and legal marketing strategies

Key Takeaways:

  • Law firms often overlook leaks in client value, stemming from poor experiences and underestimating their own worth, highlighting the importance of plugging these gaps through personalized touches, enhanced client interactions, and a mindset of offering value before seeking it.
  • Crafting a successful career is about aligning your passions, ruthlessly focusing on what you excel at, and leveraging remote teams to amplify your impact, all guided by intentional thinking and continuous self-assessment.
  • In the ever-evolving landscape of legal marketing, success hinges on a blend of strategic website optimization, fostering a customer-centric culture, and nurturing strong relationships with referral sources, while adapting to the intensifying competition and the influx of non-lawyer resources in the legal industry.
  • In a rapidly changing landscape where lead generation and advertising are driving legal industry shifts, embracing innovative marketing strategies, prioritizing team and family well-being, and challenging conventional views can set law firms up for lasting success and growth.

“Lawyers should be living happy and fun lives. Their families should be really happy and their team should be happy. And when you solve for you, family, and team, the clients will be well served. The profession puts a client up top, which leads to a lot of misery. Clients are important, but if you don’t get the first two things right, then it’s really, really hard to live a happy, fulfilling, and prosperous life.” — Ben Glass

 

Connect with Ben Glass: 

Website: https://greatlegalmarketing.com/ and https://www.benglasslaw.com/

GLM Summit 2023: https://glmsummit.com/

Books: https://www.amazon.com/stores/Ben-Glass/author/B0849J7464

The Renegade Lawyer Podcast: https://podcasts.apple.com/us/podcast/the-renegade-lawyer-podcast/id1644400751

YouTube: https://www.youtube.com/GreatLegalMarketing

LinkedIn: https://www.linkedin.com/in/benglass/

Twitter: https://twitter.com/BenGlassLaw

Facebook: https://www.facebook.com/LiveLifeVeryBig

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

 

Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.

How To Verify Juvo Leads Javascript Tag is Installed On Website

Once you’ve installed the Juvo Leads Javascript Tag on your website you can use this quick developer console checklist to verify that the tag is installed properly.

Check #1

  1. In Google Chrome, go to a page of your website
  2. Open Developer Console (Right click on the page, Click Inspect)
  3. Click on the Console tab.
  4. Refresh your website to reload it
  5. In Developer Console look for the message “Juvo Leads Installed” or “fd tag loaded” message to appear.

✅ If you see either of those two messages displayed then you have done everything correctly!

❌ If you see the message appear more than once (2x or more) then you are loading the javasscript tag more then once.  This is an incorrect implementation and you will want to go back and make sure you are only loading the javascript tag once per page load.

❌ If you do not see either of the messages displayed in your developer console then you have not properly installed the javascript tag on your website.

 

Check #2

  1. In Google Chrome, go to a page of your website
  2. Open Developer Console (Right click on the page, Click Inspect)
  3. Click on the Console tab.
  4. Refresh your website to reload it
  5. In Developer Console type the “fd.clientID” (without quotes) and hit return.

✅ If you installed your javascript tag successfully, you will get a response back with a number (this is your website license ID).

❌ If you did not install your javascript tag successfully, you will get an error message back that says:
Uncaught ReferenceError: fd is not defined

 

 

 

 

 

 

Case Study: Marketing Agency Earns $476 During On Average Per Month With Small White Label Client

Summary:  A Juvo Leads Agency Partner used Juvo Leads chat service and after just the first month the Agency Partner netted an extra $476 cash.  From just one client, after just one year the Agency Partner will earn $5712 in revenue.

The Partner: A Marketing Agency Partner (Partner) runs a law firm marketing agency and was on the lookout for more ways to serve their existing customers. They spoke to the Juvo Leads team, who showed the Partner how the average law firm sees a 35% increase in net leads once they add chat to their site.

As the agency was skeptical of such a large increase in net leads they decided to offer one of their clients a trial to see if chat would in fact increase total leads by 35%. 

The Partner has a white label relationship with Juvo Leads, whereby the partners sets the pricing and handles all components regarding chat.

The Law Firm: As the Law firm was not completely convinced chat was as effective at lead capture, having tried other solutions in the past, they agreed to try chat on the condition they could do an A/B split test to find out for once and for all – how many MORE leads will does chat earn a law firm?

Juvo Leads rolled out an A/B split test to measure the NET benefit of chat (How many more leads would chat bring the firm, factoring in the small, but expected canabilization of call and form leads).  

Juvo Leads split the traffic into 2 cohorts tracking every single call, form, and chat that came, while only serving chat to the “A Group”.

The End Client Results: After a 30-day trial the results were in –  the law firm saw a 52.63% increase in leads between “A Group” (with chat) when compared to “B Group” (no chat).

As you can see in the table below, A Group (with chat) earned 60 leads and B Group (no chat) earned only 38 leads. That’s a net gain of 52.63% more leads than Group B.  While 3 phone leads and 3 forms leads were cannibalized by chat, the 28 chat leads more than made up for it. And that is before factoring in that a Juvo Leads Chat Lead is QUALIFIED to the Law firm’s standards, whereas a call or form lead is simply an action taken by an unknown person who may, or may not, be qualified.

The Law firm was thrilled with the additional leads, and saw exactly how chat was a net benefit that paid for itself multiple times over. 

The Agency Results: Here’s where it gets interesting for the agency. 

First, White Label Partners  have the ability to choose the price Juvo Leads bills their clients (list price is $27 as per the Juvo Leads website so as long as it is less than that, their client is getting a great deal).  

Next, the Juvo Leads cut comes in either of two forms – we charge EITHER $7 per chat start OR $21 per lead. Every White Label Partner chooses their pricing model after month 1. In this case study the Partner chose the $7 per chat start model. 

For month 1 here is how the numbers worked out.

 

For Partners who drive traffic that converts into leads at an average of 33% or higher, paying per chat start is MUCH cheaper and yields significantly higher Partner revenue.  

Here the chat-start to qualified-chat-lead rate was a massive 70% (28/40).  Meaning of the 40 chat conversations that started – 28 converted into qualified chat leads for the law firm.

As you can see above Juvo Leads charged the partner $280, the partner charged the client $756, thereby earned a profit of $476 during the first month a 270% markup!.

If you are a marketing agency and want to earn your client more leads, while also generating new revenue streams, pick a date a time below to see get an estimate for how much Juvo Leads would pay you.

Bot Chat Vs Juvo Leads Chat

A law firm was using Bot Chat and was not convinced live human based chat was superior, so we ran an A/B Split test where 50% of the traffic went to their bot chat and 50% of the traffic went to Juvo Leads chat.  The client is a marketing manager for a law firm – here is the results he put together.

Read more

Ngage Vs. Apex Vs. Juvo Leads

Read more