All leads are not equal. You know this, we know this, but unfortunately Google Analytics, Google Ads, Facebook and maybe even your existing website reports don’t know (or show) this. Google Analytics uses “goals” which trigger when an event on a website occurs, and similarly Google Ads and Facebook counts “conversions”, but these binary (Yes/No) counts have no way to account for bad leads, spam submissions, robo-callers, and even people just asking questions through your website forms. By counting all of these bad “leads,” business owners are getting bad data which makes it harder to make data driven decisions. Juvo Leads solves this bad data problem through our Lead Scoring.
With Juvo Leads Lead Scoring, we can now qualify leads by a variety of attributes and even exclude bad leads from your reporting. Exclude tests, non-qualified, not interested, and spam leads from your reporting. Further, mark leads by their status so you can track and manage their process from lead to new client or customer.
The Lead Status dropdown field above is fully customizable to your business or firm’s needs.