Meet the Juvo Leads Founders

Juvo Leads is the first of its kind, full-service lead platform. Combining live website chat, call tracking, & form tracking into one easy to use lead tracking dashboard so you can get more leads and see where they came from with real time lead reporting.

Nick Taylor

Nick Taylor


I‘m Nick, one of the Juvo Leads Co-Founders. I’m the Product Developer and the Chief Technical Officer.

Ted DeBettencourt

Ted DeBettencourt


I‘m the other Co-Founder here at Juvo Leads. I’m in charge of Operations and Growth.

How Juvo Leads Started

Nick and Ted first met in 2013 at their shared co-working space (Workbar) here in Massachusetts.  Ted was working at a marketing agency in the Cambridge location and Nick was working as the head of product for an Ad Tech company out of the Boston location.  The Cambridge Workbar would often host after hours networking events (free beer) and the Boston “Workbarians” would sometimes make the grueling hike (4 subway stops) over to attend.

At one of these events, Nick and Ted got to talking and Nick told Ted about his “Fast Dial” product.  Fast Dial was one of Nick’s side projects to help get websites more phone leads.  The technology worked by allowing website visitors to type their phone number into a form on a website they were currently on –  and then someone from the website they were visiting would call them directly.  Ted was super excited about this new technology and wanted to try it out on some of his clients’ websites.

Fast forward 3 months and Nick and Ted have been implementing “Fast Dial” on many of the sites Ted managed with good results.  They were so happy with the results they thought they could “out convert” live web chat.  Nick and Ted ran numerous A/B tests with 2 of the top hosted chat companies…and lost everytime.  So instead of trying to beat live web chat – they turned Fast Dial into a live web chat service.  For the next year they spent every waking hour studying the ins and outs of the live web chat industry and saw that 2 companies control about 70% of market.

From studying the live web chat industry, they learned a few important things about the 2 largest hosted-chat providers:

  1.  Their software feels like Windows 95 and the reporting features are poor.
  2.  The Chat Agents always say the same things and feel generic.

Nick and Ted quickly realized they could provide a better technology as well as increasing lead conversion rates by having better chat agents.  So they got to work and launched “Juvo Chat.”  Nick’s platform worked great and Ted’s chat agents were winning every A/B test vs their competitors – and at this point Nick and Ted realized they had something.  Ted then moved his office to join Nick in Boston and they started ramping up “Juvo Chat.”  You can see them working on the platform in Workbar’s photos hotlinked above and on the right (from the site here).

One day (maybe the day in the picture?) Nick saw Ted putting together his monthly client reports.  Ted was sending over reports from Google Analytics, AdWords, Bing Ads, and Facebook Ads.  He was also creating custom lead reports for which he was pulling data from Juvo Chat, each website’s native forms, and call data from a 3rd party call tracking service.  Ted was frustrated as these reports each took 2-3 hours to put together and the main report that his clients cared most about, the lead report, wasn’t matching up with Google Analytics.  After Ted shared his frustration  Nick proposed a solution: “Let’s add call tracking and native form tracking to Juvo Chat so you can have all the important data in one place.”

Ted, not realizing the how amazing of a product developer Nick is, said sarcastically, “Sure, let’s just add call tracking and form tracking into juvo chat.”  As it turned out, Nick didn’t realize Ted was being sarcastic and he did just that.  A few weeks later they changed Juvo Chat to Juvo Leads and launched it as a full service lead platform combining live website chat, dynamic call tracking, and native form tracking into one easy to use dashboard. 

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