Meet the Juvo Leads Founders

Juvo Leads is the first of its kind full-service lead platform. Combining hosted chat, call tracking, & form tracking into one easy to use dashboard so you can get more leads and see where they came from with real time lead reporting.

Nick Taylor

Product Developer & CTO

Hello there! I’m Nick one of the Juvo Leads Co-Founders. I’m the Product Developer and the Chief Technical Officer.


Theodore M. DeBettencourt

Operations & CMO

Howdy – I’m Ted. I’m the other Co-Founder here at Juvo Leads. I’m in charge of Operations and the Chief Growth Officer.


How Juvo Leads Started

Nick and Ted first met in 2013 at their shared co-working space (Workbar) here in Massachusetts.  Ted was working at a marketing agency in the Cambridge location and Nick was working as the head of product for an Ad Tech company out of the Boston location.  The Cambridge Workbar would often host after hours networking events (free beer) and the Boston “Workbarians” would sometimes make the grueling hike (4 subway stops) over to attend.

At one of these event Nick and Ted got to talking and Nick told Ted about his “Fast Dial” product.  Fast Dial was one of Nick’s side project to help get websites more phone leads.  The technology worked by allowing website visitors to type their phone number into the form on their screen and the someone from the website they were visiting would call them directly.  Ted was super excited about this new technology and wanted to try it out on some of his clients websites.

Nick biking while coding and in the back you can see Ted awkwardly trying to get in the photo.

Fast forward 3 months and Nick and Ted have been implementing “Fast Dial” on many of sites Ted managed with good results.  They were so happy with the results they thought they could beat out hosted webchat.  Nick and Ted ran numerous A/B tests with 2 of the top hosted chat companies…and lost everytime.  So instead of trying to beat hosted chat – they turned into hosted chat.  For the next year they spent every waking hour studying the ins and outs of the hosted chat industry and saw that 2 companies control about 70% of market.  Just for a point of clarification HOSTED Chat means the chat company provides the chat agents – much different than the self-hosted chat industry which is split into 2 sub industries – company supplied self-hosted chat & bot assisted self-hosted chat.  From studying the hosted-chat industry and using these 2 companies extensively they learned a few important things about the 2 largest hosted-chat providers.

  1.  Their software feels like Windows 95 and the reporting features are poor.
  2.  The Chat Agents always say the same things and feel generic.

Ted far left sitting on desk – Nick stripped shirt in chair.

Nick and Ted quickly realized they could provide a better technology as well as increasing lead conversion rates by having better chat agents.  So they got to work and launched “Juvo Chat”.  Nick’s platform worked great and Ted’s chat agents were winning every A/B test vs their competitors – and at this point Nick and Ted realized they had something.  At this point Ted moved his office to join Nick in Boston and they start ramping up “Juvo Chat”.  You can see them working on the platform in Workbar’s photos hotlinked above and on the right from there site here.

One day (maybe the day in the picture?) Nick saw Ted putting together his monthly client reports.  Ted was sending over reports from Google Analytics, AdWords, Bing Ads, and Facebook Ads.  He was also creating custom lead reports for which he was pulling data from Juvo Chat, each website’s native forms, and call data from a 3rd party call tracking service.  Ted was frustrated as these reports each took 2-3 hours to put together and the main report that his clients cared most about, the lead report, wasn’t matching up with Google Analytics.  After Ted shared his frustration  Nick proposed a solution “Let’s add call tracking and native form tracking to Juvo Chat so you can have all the important data in one place”.

Ted, not realizing the how amazing of a product developer Nick is, said sarcastically, “Sure let’s also have Juvo send out my client reports and save me some real time”.  As it turned out Nick didn’t realize Ted was being sarcastic and he started building dynamic call tracking and native form tracking into Juvo Chat.  A few months later Juvo Chat had full dynamic call tracking and form tracking capabilities and was now everything Ted needed to get his clients their favorite reports with accurate data, and best of all – he could send them out with the click of button.  A few weeks later they changed Juvo Chat to Juvo Leads and launched as a full service lead platform combining hosted chat, dynamic call tracking, and native form tracking into one easy to use dashboard.  They love the product and know you will too.

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